BLOG

Find out why marketing doesn't need to be that thorn in your side, the one thing that just haemorrhages time and money. But how it can work for you without it costing the earth or taking up too much time.

Today I did something that I’ve been putting off for nearly 3 years.  I went swimming – properly swimming – as in doing lengths up and down the pool. 

3 years ago, I had a mastectomy with immediate reconstruction.  What that means is that once they’ve removed your...

An insight into why I went into marketing, how my career progressed and why I think marketers are failing.

Lead generation is hard work, not only that it often feels like you've got to spend a lot of money on it. Here are 4 methods that I use to generate leads for my business, they don't cost anything, but work.

Who, Why, What, Where, When, How. Such simple questions, but such important ones. By answering these about your customers, you'll get a much better picture of who you are talking to & then be able to understand how to market to them.

It's easy to focus on the tactics that make up marketing. It makes you feel good, but what it doesn't do is help you understand your market and what you really should be using to appeal to your customers. Find out more in this article.

A reflection of my first year in business

What is a Benefits Ladder? I explain what it is and how it's used, using live examples of what it is and then how that can be interpreted within your creative work

Find out how to find your 'Super Customer' and really understand them, so you can make your marketing more successful

I’ve always liked variety.  I think that’s why I always enjoyed the Marketing Agency life.  Even if you’re focused on one particular client, there was always so much other stuff going on.  Different ways of doing things, different approaches that were relevant to anoth...