Marketing Strategy

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4 reasons why marketing doesn’t have to be a headache

Do something you're scared of!

Why marketing is failing: A journey from graduate to present day

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4 reasons why marketing doesn’t have to be a headache

Find out why marketing doesn't need to be that thorn in your side, the one thing that just haemorrhages time and money. But how it can

Why marketing is failing: A journey from graduate to present day

An insight into why I went into marketing, how my career progressed and why I think marketers are failing.

Who are you talking to? 6 Questions to ask yourself

Who, Why, What, Where, When, How. Such simple questions, but such important ones. By answering these about your customers, you'll get

Marketing Strategy - why bother?

It's easy to focus on the tactics that make up marketing. It makes you feel good, but what it doesn't do is help you understand you

How to engage your prospects - the Benefits Ladder

What is a Benefits Ladder? I explain what it is and how it's used, using live examples of what it is and then how that can be interpret

Who is your customer? How to find out……

Find out how to find your 'Super Customer' and really understand them, so you can make your marketing more successful

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