Find out why marketing doesn't need to be that thorn in your side, the one thing that just haemorrhages time and money. But how it can

An insight into why I went into marketing, how my career progressed and why I think marketers are failing.

Who, Why, What, Where, When, How. Such simple questions, but such important ones. By answering these about your customers, you'll get

It's easy to focus on the tactics that make up marketing. It makes you feel good, but what it doesn't do is help you understand you

What is a Benefits Ladder? I explain what it is and how it's used, using live examples of what it is and then how that can be interpret

Find out how to find your 'Super Customer' and really understand them, so you can make your marketing more successful