HOW I CAN HELP YOU

I understand that marketing is just one of the many things you need to concentrate on within your business.  I also understand that you know your business better than anyone else. 


That is why I will work closely with you to get under the skin of what your issues are, and give you the tools to be able to report back success from marketing.

This gives more details of the process I go through

MARKETING REVIEW

2 hrs deep dive into your Business. 


Understanding:

- Your issues, aims and ambitions

- Who you believe your customers are

- Where you believe you stand in the market

- How your marketing is working at the moment

- What your sales funnel currently looks like

Providing recommendations as to where you need to focus for maximum results.

MARKETING/ BRAND STRATEGY

Putting in place the foundations for your marketing.


Working with you to get a detailed understanding of

- your key prospects 

- what makes you stand out against your competition 

- your sales funnel

To create a shareable document outlining:

- Your Avatar

- Your Positioning

- Your Objectives for the next year

This can be used internally, or with any suppliers you work with.

COMMUNICATIONS PLANNING

Based on your strategy an outline plan of the tactics you need to use to achieve your business objectives.

E.g.

Awareness:  PR, Advertising (Digital and Paper), Events, 

Sales Activation:  Linked In Campaign, Direct Mail, Email

ONGOING MARKETING MANAGEMENT

Ongoing review and support at a Board level.

Guidance and support of In-house teams to deliver the Marketing Communications Plan.

Appointment of suppliers to deliver campaigns highlighted in the communications strategy.

Management of external suppliers to develop marketing campaigns appropriate to your business objectives.