How Strategic clarity helped Samtaler communicate its Value and prepare for Scalable Growth

Building Strategic Marketing Support for a Growing Consultancy 

Samtaler is a leading Social Value consultancy that helps large organisations and public sector suppliers deliver measurable, meaningful impact. Founded by Sarah Stone, the agency now has six expert social value consultants and has grown its portfolio to more than 30 clients, including household names like Airbus, CapGemini and Thales, to design social value strategies, bid writing, delivery and resourcing that balance purpose and commercial performance. 

As Samtaler’s reputation and workload grew, Sarah knew they needed consistent, structured marketing support that could match the company’s high standards and complex client landscape. She wanted to work with a trusted partner who could bring order, focus and calm to their marketing activity, managing everything from planning to delivery with the same care her team applies to their own clients. 

"I felt like I could trust you," Sarah recalled. "You weren't going to sell me something I didn't need. You were just going to do a really good job." 

Finding a Marketing Partner They Could Trust 

Sarah was looking for a partner she could trust to handle it all. Someone who could embed themselves in the business, get to know the intricacies of social value work, and take marketing completely off her plate so she could focus on what she does best – delivering for clients and growing the business. 

"I just needed someone I could trust who'd take care of it," Sarah explained. "Your Marketing Department were that safe pair of hands. You took the stress off my plate.” 

Working in sectors governed by NDAs and confidential contracts made marketing both essential and delicate. Samtaler needed to build credibility and visibility without compromising client privacy.  

Your Marketing Department brought the strategic thinking of a senior marketing director combined with the hands-on delivery of a dedicated account manager, giving Samtaler everything they needed in one trusted partner. 

Understanding What Makes Samtaler Different 

The partnership began with a refined marketing strategy and a clear, actionable communications plan setting out timelines, priorities and responsibilities to ensure every project was managed efficiently. 

To deepen understanding of Samtaler's clients and their experience, customer interviews were carried out where NDAs allowed. The insights gathered proved invaluable, highlighting the support, value and impact the team delivers, and becoming a cornerstone for stronger brand messaging which reinforced exactly what makes Samtaler's approach so effective. 

Sarah later reflected on the impact of that early work: “Those interviews with our customers were really useful. You ended up understanding our business really well.” 

Building on that foundation, a clear and cohesive marketing structure was developed to connect the dots between brand, content, digital channels and lead generation. Your Marketing Department redeveloped the Samtaler website to strengthen copy, navigation and user experience, ensuring it reflected the brand's authority and human touch. 

Your Marketing Department also revived and refined the Social Value Files newsletter, reworking its HubSpot setup to improve data segmentation and targeting. This transformed it from a sporadic update into a reliable retention marketing tool, keeping Samtaler front-of-mind with warm leads and past clients through regular, relevant communication. 

Opening New Doors with Lead Generation  

With clearer messaging in place, Your Marketing Department supported Samtaler in developing a practical self-assessment tool designed to help organisations better understand their own approach to social value. 

The Social Value Assessment gave prospective clients a structured way to reflect on where they were already performing well and where there may be gaps or opportunities to strengthen their impact. Rather than acting as a sales device, it was positioned as a genuinely useful starting point — offering clarity, guidance and a more informed basis for future conversations. 

For Samtaler, the assessment helped attract organisations who were already engaged with the subject and ready for a more meaningful discussion, aligning naturally with the way the team prefers to work. 

Your Marketing Department then established a cold outreach email system using Lemlist, enabling Samtaler to proactively connect with target clients.

The result? New doors opened with prospects who hadn't previously been on their radar, extending their reach beyond referrals and word-of-mouth. 

The Results Were Impressive, Both in Performance and Peace of Mind 

Over the course of the partnership, Samtaler saw steady and sustained growth across their social channels, with particularly strong momentum on LinkedIn. Follower numbers increased by 55.7% on LinkedIn and 250% on Facebook, alongside consistent growth on Instagram of 12.5%. 

Engagement levels were also strong throughout, with content achieving an average engagement rate of 14.9%, outperforming comparable organisations in the sector by more than 46%. This reflected not just increased visibility, but more meaningful interaction with the right audiences, driven by clearer messaging and a more structured, strategic approach to content. 

The Social Value Assessment became a key tool for lead generation, helping convert enquiries into structured sales conversations, supported by Your Marketing Department's integrated outreach campaign. The Social Value Files newsletter built renewed momentum with stronger subscriber growth and better data insights via HubSpot. 

Beyond the numbers, Your Marketing Department gave Samtaler something even more valuable: calm and confidence. Sarah could focus on her clients and her wider mission knowing that her marketing was managed, structured and performing consistently. 

During the partnership, Samtaler grew their team, bringing on two senior social value consultants and two additional consultants, and won several major contracts – achievements that required a professional, visible brand presence to support. 

Laying the Foundations for Long-Term Marketing Success 

By the end of the partnership, Samtaler had a complete marketing ecosystem in place: a strong foundational strategy, a new website, reliable reporting, revived campaigns and a clear process for ongoing communication. The systems, tools and messaging that Your Marketing Department built provided the perfect foundation for Samtaler's next phase of growth. 

As Sarah reflected on the journey: "We couldn't have made it without Your Marketing Department's help. They've been instrumental in getting us to where we are today." 

When the time came to bring marketing back in-house, the transition was seamless. The brand voice, structure and strategy were already in place, allowing Sarah's new team to build confidently on everything Your Marketing Department had developed together. 

It's the essence of what Your Marketing Department delivers best: strategy, structure and support that take marketing off your plate, so you can focus on what you do best. 

"Working with Your Marketing Department was a genuinely collaborative and energising experience. They quickly understood our business, helped us articulate our message with confidence, and delivered a marketing strategy that feels both authentic and impactful. We're now engaging with our audience more effectively than ever." 

• Sarah Stone | Samtaler The Social Value Agency 

 

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