MARKETING BUDGETING
Make every pound count
Clear Marketing Budgeting that Aligns with your Bigger Picture.
Most SMEs spend on marketing — but very few know whether they’re spending on the right things.
That’s where a strategic marketing budget comes in.
Not a percentage of turnover.
Not a number picked out of thin air.
A budget built around your goals, your audience and the results you actually want to achieve.
Why Budgeting Matters
Without a clear budget, marketing becomes reactive. You buy what someone sells you at a networking meeting. You dabble in Google Ads. You hire an agency because you feel you “should be doing more on social.”
A strategic budget puts an end to all that. It gives you clarity on:
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What you should spend
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What you shouldn’t spend
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Which channels will genuinely move the needle
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The level of investment needed to hit your goal
A budget isn’t about spending more — it’s about spending wisely, with intention.
Want to see what this could look like for you? Book a short review call.
The Benefits of Having Budget Control
This is a title.
You stop wasting money.
When spend is structured and reviewed, you avoid pouring money into channels that don’t deliver. (Just like we did with CN Glass when their Google Ads & SEO agency wasn’t delivering.)
You make better decisions, faster
Clear numbers mean clear choices. You know what’s possible, what’s not, and what needs prioritising.
You stay on track
A defined budget keeps activity aligned to strategy — no more reactive or scattergun decisions.
You know what your investment is doing.
Regular reviews mean you can see what’s delivering, what’s not, and where adjustments are needed.
What Budgeting Looks Like in Practice
Your 12-month marketing budget includes:
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Website updates and content
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Creative and photography allowances
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Offline advertising (if needed)
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SEO (if can't be done in-house)
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PPC (only when it genuinely aligns with your goals)
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Tools such as Loomly or Mailchimp
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Contingency for campaigns or one-off needs
The result?
A budget that is realistic, intentional and tied directly to the actions that drive growth.
How We Work
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Strategy first: We never build a budget until your strategy and comms plan are complete. We need to be realistic.
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We create your recommended budget: A clear 12-month view aligned to your financial year. Always practical. Always tied to your goals.
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Nothing is spent without sign-off: Every activity is checked against the budget and approved by you.
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Quarterly reviews: We adjust based on performance, priorities and opportunities.
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Annual planning A full review feeds into your next-year budget.
Simple tools. Clear oversight. No surprises.
