MARKETING BUDGETING
Make every pound count
Clear Marketing Budgeting that Aligns with your Bigger Picture.
Most SMEs spend on marketing — but very few know whether they’re spending on the right things.
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That’s where a strategic marketing budget comes in.
Not a percentage of turnover.
Not a number picked out of thin air.
A budget built around your goals, your audience and the results you actually want to achieve.
Why Budgeting Matters
Without a clear budget, marketing becomes reactive. You buy what someone sells you at a networking meeting. You dabble in Google Ads. You hire an agency because you feel you “should be doing more on social.”
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A strategic budget puts an end to all that. It gives you clarity on:
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What you should spend
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What you shouldn’t spend
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Which channels will genuinely move the needle
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The level of investment needed to hit your goal
A budget isn’t about spending more — it’s about spending wisely, with intention.
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Want to see what this could look like for you? Book a short review call.
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The Benefits of Having Budget Control
This is a title.
You stop wasting money.
When spend is structured and reviewed, you avoid pouring money into channels that don’t deliver. (Just like we did with CN Glass when their Google Ads & SEO agency wasn’t delivering.)
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You make better decisions, faster
Clear numbers mean clear choices. You know what’s possible, what’s not, and what needs prioritising.
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You stay on track
A defined budget keeps activity aligned to strategy — no more reactive or scattergun decisions.
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You know what your investment is doing.
Regular reviews mean you can see what’s delivering, what’s not, and where adjustments are needed.
What Budgeting Looks Like in Practice
Your 12-month marketing budget includes:
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Website updates and content
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Creative and photography allowances
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Offline advertising (if needed)
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SEO (if can't be done in-house)
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PPC (only when it genuinely aligns with your goals)
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Tools such as Loomly or Mailchimp
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Contingency for campaigns or one-off needs
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The result?
A budget that is realistic, intentional and tied directly to the actions that drive growth.
How We Work
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Strategy first: We never build a budget until your strategy and comms plan are complete. We need to be realistic.
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We create your recommended budget: A clear 12-month view aligned to your financial year. Always practical. Always tied to your goals.
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Nothing is spent without sign-off: Every activity is checked against the budget and approved by you.
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Quarterly reviews: We adjust based on performance, priorities and opportunities.
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Annual planning A full review feeds into your next-year budget.
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Simple tools. Clear oversight. No surprises.
