MARKETING STRATEGY & POSITIONING
Clarity First, Always
Why Marketing Strategy comes First
Without a clear market position, marketing activity is just noise.
That’s why we always start here. A proper marketing strategy defines:
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Who your best customers are – based on interviews, not assumptions.
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What really makes you different – the four pillars that set you apart.
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Why it matters – the So What? that explains why customers should care.
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How you tell your story – a positioning statement and messaging framework.
This isn’t about writing a long plan that sits on a shelf. It’s about creating the strategic marketing foundations that everything else will build on.
When only 5% of the market is ready to buy at any one time, this clarity makes sure the other 95% know exactly what you stand for when their time comes.
The Benefits of a Marketing Strategy
A well-defined strategic marketing position gives you:
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Clarity – so your team knows what to say, every time.
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Consistency – in your website, sales conversations, and marketing.
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Differentiation – a way to stand out against competitors.
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Confidence – that your marketing effort and spend actually matter.
For Manufacturing SMEs, this isn’t about fluffy USPs. It’s about strategic marketing methods that win better clients and reflect the quality of your business.
A Marketing Strategy in Action
Streamlion was growing fast but lacked clarity on who it was really for. Founder Helen Steel admitted she’d seen too many “marketing strategies” that were just lists of actions.
Through customer interviews and research, we identified her biggest opportunity: focusing on British ethnic minority entrepreneurs. We developed four positioning pillars, a clear statement of who she served and why, and messaging that resonated with her audience.
The results?
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A fresh positioning that brought focus and energy.
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A website and content strategy built on those pillars.
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A revived database that generated new referrals.
Helen said:
“It’s so rare to see a truly competent and well-done strategy – and this was fantastic.”
This is a title.
We don’t hand you a template and walk away. Instead, we:
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Listen deeply – to you, your team, and your best customers.
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Research fully – to understand your market and competitors.
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Define your four pillars – each with a clear So What? to show why it matters.
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Create your positioning statement – who, for, what, why.
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Outline your messaging framework – the words you’ll use to stay consistent.
This foundation becomes the anchor for everything else – communications, campaigns, and content.
How We Work
What You’ll Get
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A clear strategic market position.
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Four differentiation pillars, each with its customer-focused So What?
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A positioning statement (who, for, what, why).
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An outline of messaging to use going forward.
With this in place, you can build communications and campaigns that stick – and finally stand out in your market.
