MARKETING ANALYTICS
Clear insight that guides smarter decisions
See the full picture. Focus on what truly moves the business forward.
Understanding your marketing numbers shouldn’t feel complicated.
With the right information, you can see what is working, what needs attention and where your next opportunities lie.
Our analytics give you practical, commercial clarity so your marketing supports your wider goals.
Why marketing analytics matter
Good marketing is not guesswork. It should give you clarity, confidence and a clear line of sight between the activity you invest in and the outcomes it creates.
Without analytics, marketing becomes reactive and difficult to evaluate. With the right information in place, you can see what is working, what needs improving and where to focus your time and budget.
​
At Your Marketing Department, analytics are practical and focused on what matters.
Each month we track the key signals across your website, social channels, email activity and enquiries. Where possible, we connect this with sales so you can see the whole picture rather than isolated numbers.
It means, together, we can spot issues early, understand the impact of your investment and make decisions based on evidence rather than guesswork.
​
The benefits of understanding your marketing numbers
This is a title.
When your numbers make sense, your marketing becomes easier to manage. You can see what's working, what needs refining and where opportunities are being missed. Clients often tell us they feel calmer and more in control once they understand their data.
​
Analytics can reveal issues that are not immediately obvious.
One client believed they had a lead problem, but the data showed that the real challenge was converting free trials into paying customers.
For others, analytics uncover opportunities.
CN Glass quadrupled website leads after their data guided a clearer content and SEO approach.
Nourish and Love Seitan were able to understand where customers were dropping off and re-engage them more effectively.
Panthera adapted its channel strategy once the data showed where their best results were coming from.
​
Understanding your numbers helps you spend wisely, focus your time and make decisions that support genuine commercial growth.
What analytics looks like in practice
In the first ninety days, we focus on understanding what information is already available and creating benchmarks you can build on.
This usually includes website behaviour, social performance, email engagement, form submissions and lead sources.
When possible, we link these patterns to enquiries and sales to give you a fuller and more accurate view.
​
We set up or refine tools such as Google Analytics and Search Console and create clear reporting templates that show what is happening across your marketing.
Each insight is grounded in your business goals, your market and your customers so you understand not only the data but the meaning behind it.
How We Work
-
Analytics audit
A review of your current tracking and reporting. -
Fixing gaps
Setting up or correcting tools so your data is reliable. -
Setting KPIs
Measures that support your strategic and commercial goals. -
Benchmarks and baselines
A clear starting point to compare against. -
Dashboards and reporting
Simple monthly dashboards with the key insights you need. -
Quarterly reviews
A deeper look at performance, trends and next steps. -
Ongoing interpretation
-
Recommendations shaped by your wider strategy, not just numbers on a page.
​Reporting frequency can be quarterly, monthly or bi-monthly, with weekly reviews available during key campaigns.
What You’ll Get
-
A clear, accessible monthly performance dashboard
-
Traffic, lead and conversion reporting
-
Channel and content performance insights
-
Practical recommendations for what to do next
-
A quarterly review workshop
-
A deeper understanding of what is and isn’t working
-
A partner who helps you interpret the full pipeline, not just the top of it
​Our focus is not on producing large reports. It is on giving you the clarity to make informed decisions and the confidence to act on them.
