SOCIAL MEDIA MANAGEMENT
Consistent, strategy-led social media that supports your business growth.
Social media that works as part of the bigger picture
Social media often starts with good intentions but quickly becomes inconsistent, unclear, or left behind when time runs out.
For manufacturing SMEs, it isn’t about chasing likes — it’s about showing up professionally, building credibility, and keeping your business front of mind.
At Your Marketing Department, we take social media off your desk and manage it with the same strategic approach as the rest of your marketing.
Every post has a purpose. Every channel aligns with your wider plan.
And every month, you’ll see consistent, professional activity that builds awareness, trust, and engagement.
Why Social Media Matters
For SMEs and manufacturers, social media isn’t about chasing likes — it’s about presenting your business professionally and keeping you front of mind.
Done well, it:
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Builds brand awareness so you’re visible in your market.
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Shows professional credibility and positions you as a trusted expert.
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Provides consistency — avoiding the feast-and-famine approach.
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Supports engagement with customers, partners, and potential hires.
Did you know?
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75% of B2B buyers use social media to inform purchasing decisions.
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Businesses that post consistently see up to 2x higher engagement.
What We Deliver
We take social media off your desk and run it with a clear, strategic framework:
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Social Media Marketing Strategy – aligning channels and content with your overall business goals.
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Social Media Marketing Planning – a clear content framework plus 4-week template to define the right content mix each month.
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Content Creation – professional posts, graphics, and videos in your brand’s tone of voice.
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Post Scheduling – reliable, consistent activity on the right channels.
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Brand Awareness Campaigns – showing the people, projects, and expertise that set you apart.
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Analytics and Reporting – monthly insights so you know what’s working.
Proof It Works
This is a title.
We don’t just keep your social media ticking over — we make it deliver.
Here are some highlights from our clients’ results:
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Absolute Architecture – LinkedIn organic impressions up 42% in one year, Instagram interactions doubled (+100%), and Facebook website clicks up 336%.
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CN Glass – Regular posting and campaigns helped transform performance: website leads quadrupled, with 4–6 new enquiries per day vs 1–2 before.
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Panthera Accounting – Weekly LinkedIn content created calm and consistency: engagement is now measured, strategic, and delivering ROI.
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Streamlion Consulting – Strategic LinkedIn activity re-activated referrals and kept the founder visible in her networks.
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Samtaler – Podcast-led content posts achieved 13–23% engagement rates, with clicks up 70% and reposts up 200% in a specialist sector.
Our Process
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Understand the Strategy – define what role social media plays in your wider marketing and how it supports business goals.
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Build the Framework – create a clear content framework that maps out the themes, topics, and formats your business should be posting across all channels.
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Plan the Month – use our 4-week content template to shape and schedule posts for the coming month, balancing consistency with flexibility for timely updates.
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Create & Schedule – design and publish professional, on-brand posts, graphics, and videos.
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Report & Refine – provide monthly analytics and insights so you can see what’s working — and adapt the framework to keep improving results.
