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Unleashing the Power of Direct Mail: Why It's More Than Just Nostalgia, It's Marketing Gold!

I love a bit of direct mail.

I was bought up on it. It's where my career started.

But did you know that it's a great driver of response?

In fact, here's a few things you may not know....

Mail is inherently trusted by consumers.

70% of consumers said it made them feel more valued, compared to 30% for email

It is highly effective as part of a multi channel campaign.

There is a 44% increase in recall for someone who sees a mail piece before social media, rather than social media alone.

It gets high engagement.

According to JICMAIL when well targeted, you could see an 81% open rate and 94% engagement rate! That's impressive!

With everyone focussing on digital marketing, it's time to go back to the old school.

Create a piece that stands out and gets you the results.

What's your opinion on Direct Mail?


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