I love a bit of direct mail.
I was bought up on it. It's where my career started.
But did you know that it's a great driver of response?
In fact, here's a few things you may not know....
Mail is inherently trusted by consumers.
70% of consumers said it made them feel more valued, compared to 30% for email
It is highly effective as part of a multi channel campaign.
There is a 44% increase in recall for someone who sees a mail piece before social media, rather than social media alone.
It gets high engagement.
According to JICMAIL when well targeted, you could see an 81% open rate and 94% engagement rate! That's impressive!
With everyone focussing on digital marketing, it's time to go back to the old school.
Create a piece that stands out and gets you the results.
What's your opinion on Direct Mail?
