Strategy

Putting in place the foundations for your marketing.

Clarifying your prime target audience, your positioning and your key messaging to the market.

Finish with a document all the company can get behind.

What's included

Market Research

A deep dive into the intricacies of your market to really understand where the business sits in your sector as a whole. Includes research into your potential audiences.

Customer Interviews

The best insight about your business is from the outside not the inside. This includes 1-1 interviews with up to 10 of your biggest fans. Those who recommend you regularly.

Competitor Research

Your customers will tell me who your competitors are in their minds and we will review these. We will also review those that you identify with to ensure we are standing out in the market.

Company Research

Where relevant, understanding the origins of the company. Founder stories, key products that form the back bone of the business. Understanding the long term plan for the business.

The output

Brand strategy & messaging document.

Includes an overview of your key target audience, how you stand out, and how you communicate this.

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