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It's easy to focus on the tactics that make up marketing. It makes you feel good, but what it doesn't do is help you understand your market and what you really should be using to appeal to your customers. Find out more in this article.

Find out how to find your 'Super Customer' and really understand them, so you can make your marketing more successful

I’ve always liked variety.  I think that’s why I always enjoyed the Marketing Agency life.  Even if you’re focused on one particular client, there was always so much other stuff going on.  Different ways of doing things, different approaches that were relevant to anoth...