Who, Why, What, Where, When, How. Such simple questions, but such important ones. By answering these about your customers, you'll get a much better picture of who you are talking to & then be able to understand how to market to them.
It's easy to focus on the tactics that make up marketing. It makes you feel good, but what it doesn't do is help you understand your market and what you really should be using to appeal to your customers. Find out more in this article.