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How to engage your prospects - the Benefits Ladder

December 4, 2018

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Sophie Davies

What is a Benefits Ladder? I explain what it is and how it's used, using live examples of what it is and then how that can be interpreted within your creative work

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How your customer data can help you with your marketing

October 9, 2018

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Sophie Davies

I’ve always liked variety.  I think that’s why I always enjoyed the Marketing Agency life.  Even if you’re focused on one particular client, there was always so much other stuff going on.  Different ways of doing things, different approaches that were relevant to anoth...

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