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March 5, 2019
Lead generation is hard work, not only that it often feels like you've got to spend a lot of money on it. Here are 4 methods that I use to generate leads for my business, they don't cost anything, but work.
February 12, 2019
Who, Why, What, Where, When, How. Such simple questions, but such important ones. By answering these about your customers, you'll get a much better picture of who you are talking to & then be able to understand how to market to them.
December 4, 2018
What is a Benefits Ladder? I explain what it is and how it's used, using live examples of what it is and then how that can be interpreted within your creative work
March 18, 2018
Charities – especially smaller ones - are under pressure.
Demand is increasing for their services, and yet local and central funding is decreasing. This in turn puts pressure on resources, and a recent Local Giving study found that fewer than half of local charities su...
