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It's easy to focus on the tactics that make up marketing. It makes you feel good, but what it doesn't do is help you understand your market and what you really should be using to appeal to your customers. Find out more in this article.

What you really need to know before 25th May!

You need to have been living under a rock to not realise that the GDPR is coming.  The hype is growing – you’ll be fined up to 4% of your turnover, millions of pounds etc.

But what does it really mean for you?

1. If you hold...